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"Coping with Discounters"

Article published in the magazine Pharmacien Manager, No. 147 May 2015.

Download the article (in French)


"Merchandising in Pharmacy: Advice from the Expert"

Interview published on the blog Marketing & Pharmacie.

News and press releases

Best Wishes!

The whole team at Fil Rouge wishes you a Happy New Year 2015!

News and press releases

Regional conventions and E-learning

From 5-12 September Fil Rouge gathered 150 of their pharmacy merchandisers at regional conventions in order to prepare for the end of the year and refine their skills. They could discover the new e-learning section available to them on the Fil Rouge website.

News and press releases

Fil Rouge on the Apple Store!

At the National Convention 2013, the 150 Fil Rouge merchandisers present could discover the new iPad application dedicated to the management of campaigns and linked to a brand new CRM.


"Fil Rouge Spins its Web"

Article published in Le Quotidien du Pharmacien, 29 November 2012.

News and press releases

A New Step in the Development of Fil Rouge

After 13 years of uninterrupted growth of their agency, Pascal Eouzan and Pascale Morel welcome Alexander Georgeault to the capital of Fil Rouge Initiative & Finance, who takes over general management of the company.

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